Terry Duschinski
Writing, Video, Graphics Samples
Authoritative, Engaging Blog Posts
Featuring subject matter of business interest to the audience, with occasional product promotion. The prime purpose is to keep your name top of mind and form a relationship. In the case of this blog, the targeted audience was licensed health insurance brokers. Publication of the blog also provides excuse to:
– Email your client/prospect list
– Promote organically on social media
– Paid promotion on LinkedIn and Facebook, at least of the post containing product promotion
– Because it’s original material, the post can be submitted to search engines to enhance page rank and also be available to those searching the subject matter (unlike licensing material)
Enrollment Tutorial Video
File Claim Tutorial Video
ALSO OF NOTE: I tweaked and managed the company website, although I did not design it. I did, however, design OptiRater.com, which is little more than a landing page. I also ghost wrote and article published in American Benefits Specialist (NAHU), redesigned templates used for product proposals and enrollment kits, designed a print ad and advertising for social media and Google search although the campaigns were truncated due to COVID.
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